Innovation is in the Air
In an attempt to get a competitive edge in a cutthroat industry, many airlines focus on cutting costs, rather than finding ways of consistently delighting their passengers and thereby generating...
View ArticleTargeted Advertising While You Fly
For targeting purposes, the airlines know who purchased the ticket (likely their age (senior/adult/child), phone number, e-mail, address, zip code, how much they paid, the credit card they paid with,...
View ArticleAre You In Innovation Denial?
Sometime over the next decade (if it hasn't happened already), your company will be challenged to change in a way for which it has no historical precedent. Look around the world today and we see entire...
View ArticleHow WOW Air Disrupted The Airline Industry
A remote, often misunderstood country, Iceland has become one of the hottest tourist destinations. So, how did one airline company disrupt the airline industry through a low-budget carrier? The Rise...
View Article17% of Social Conversation on Airlines is Negative
So what are people talking about Airline Brands? Complaining or sharing experiences? Simplify360 research team can taken a deep dive into social buzz around Airline Industry to find out?
View ArticleInnovation Sighting: Adjustable Airline Seats
Here's a nice example of the Attribute Dependency Technique, one of five in the innovation method called Systematic Inventive Thinking (SIT). It's a great tool to make products and services that are...
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